The Future of AR (Augmented Reality)!!!

E-Commerce & Retail with AR Technology

Augmented reality simulates in-person shopping experiences by allowing customers to see how a product might look on them or in their home. With AR, customers click on a product and instantly see it overlaid wherever they point their mobile device. And when customers can view products from every conceivable angle in an interactive 360-degree experience, it gives them a better idea on the value that the product can offer.

Smartphones, smart glasses, and other handheld and wearable devices will provide the bulk of these experiences. Shopify AR is an example of a tool that already allows customers to view products in natural environments before buying them. This helps to ensure that the product is fit for the purpose intended. This helps customers make informed decisions quickly when it comes to choosing a brand to buy from. And here’s what most people don’t realize: augmented reality is likely to be more widely used than virtual reality.

According to Grand View Research, the global virtual reality market will be worth $67 billion in 2028. By comparison, the augmented reality global market will be worth $340 billion in 2028. That means that the augmented reality global market will likely be 5 times larger than the virtual reality global market. Augmented Reality in Shopping and Retail Giving consumers a virtual option to shop has been an important trend for retail industry players such as American Apparel, Uniqlo, Lacoste, Cold, Sephora.

Others have made virtual fitting rooms a reality for their customers. This allows customers to gain a try before you buy experience from home. This is especially important due to the way social distancing policies affect retail during the COVID 19 Pandemic or is in a great position to resolve this problem.

This doesn't just apply to apparel. Ikea's app allows customers to see what furniture and other products might look like in their own homes. Using our technology, the possibilities don't stop at home on consumer cell phones while in store smart mirrors and RFID Tags open new avenues for product suggestions to customers. Virtual fitting room technology isn't going away anytime soon.

Mobile AR (Augmented Reality)

Mobile Augmented Reality Apple AR Kit for Google Arco Apple has recently released AR Kit for the latest version of its open source augmented reality development tools. Google's competing ARCore technology is also making great strides to keep up in the industry. Since they are introduction in 2017, these tools have helped developers ease into the augmented reality market because of greater app support. Augmented reality capable devices and their users have dramatically increased Google's ARCore is innovating with the introduction of publicly made Street View photos.

 

As long as an Android user has an ARCore capable smartphone, Google will accept submissions for Street View photos, although these must meet certain quality guidelines. This demonstrates that ARCore has improved enough that Google feels confident that smartphones can take the photos necessary to incorporate with Google Maps and to add these images alongside photos taken by more specialized equipment.

According to Artillery Intelligence, ARKit devices significantly outnumber ARCore devices. In 2020, there were 1185 million AR Kit devices, with the Arco only having 633 million devices. In terms of active users, the numbers are vastly different. AR Kit has 950 million active users, while ARCore only has 122 million.

Automotive Industry with AR (Augmented Reality)

In the automotive industry, augmented reality has had a large impact on the automotive industry. One of the more clear applications of this technology is through the use of heads up displays. Huds witch consumers will be familiar within their favourite video games and movies. However, augmented reality HUDs will serve a practical purpose for drivers that will allow them to process information that supports their view of the road rather than obstructs it.

The most important practical application of an augmented reality hood for drivers is safety. The hood can make drivers aware of potential hazards that might have gone unnoticed without causing a distraction or obstructing their view of the road. Nissan's Invisible to visible I two week technology already uses augmented reality and augmented intelligence to make drivers aware of potential hazards, such as nearby objects. The system can also redirect the drivers focus to the road if their attention begins to wander.

Aside from augmented reality, applications for driving, augmented reality can be used for automotive marketing. BMW and Accenture designed an augmented reality application that allows customers to experience a new car in their driveway without having to go to the dealership. They can also see what the virtual car looks like in different.